PRIVACY POLICY

This Policy provides basic information about the purposes, methods of processing, and security of your personal data as a user of the website: polishtaxguide.pl (hereinafter referred to as the Website). By reading the Privacy Policy, you will learn who is the administrator of your personal data, what personal data is collected by the Website, for what purposes it is used, and how it is protected.

§ 1. Basic information

1. The administrator of your personal data is: Wojciech Jasiński entrepreneur registered in the Central Registration And Information On Business under the name: Wojciech Jasiński Doradca Podatkowy with its registered office in Katowice (40-282), Sikorskiego 26/21, TIN: 9542834692.
2. The Administrator can be contacted via email: office@polishtaxguide.pl

§ 2. Data processing rules

1. The administrator processes personal data in accordance with the following principles:
   1) based on a legal basis and in accordance with the law (legalism);
   2) reliably and honestly (reliability);
   3) in a manner that is transparent to the data subject (transparency);
   4) for specific purposes and not “in reserve” (minimization);
   5) no more than necessary (adequacy);
   6) with attention to data accuracy (correctness);
   7) no longer than necessary (temporality);
   8) ensuring adequate data security (security).

§ 3. Purposes, legal basis, and scope of data processing

1. We will process your data:
   1) for contact purposes, to respond to your message sent to us directly by email or via the form, based on the Administrator’s legitimate interest related to the need to respond to you;
   2) for marketing purposes, solely on the basis of your consent;
   3) for informational purposes, to provide you with important information regarding the services you use through our Website;
   4) for technical purposes using cookies (technical cookies), based on the Administrator’s legitimate interest related to the proper operation and functioning of the Website;
   5) for statistical and analytical purposes, if you have consented to our use of cookies for analytical purposes (analytical cookies);
   6) for marketing purposes, if you have consented to our use of cookies for marketing purposes (marketing cookies);
   7) for the purposes of archiving messages and emails, based on the Administrator’s legitimate interest related to protection against claims;
   8) for the purpose of analyzing anonymous information. This is information collected through our Website, such as: information about your browser, operating system, device, time spent on the website, transitions between pages, clicks on links, approximate location, age range, gender. This information is anonymized and collected through our partners’ advertising and analytics systems. It does not allow for identification and attribution to a specific user. We use this information for marketing, analytical, and statistical purposes.
2. We process your data in the following areas:
   1) if you send us a message by email or via the form, we will process the data contained in that message. Providing us with data in this way is voluntary. You can ask us to delete this data at any time;
   2) other data we process includes your IP address and other data stored in cookies. You decide to what extent we can use cookies with your data. Providing us with data in this way is voluntary. You can change your preferences at any time. You can do this in your web browser or by deleting the cookies stored from our Website.

§ 4. No automatic profiling

1. We do not use automatic profiling on the Website to create marketing campaigns based on measuring user activity, which would enable us to target our advertising material to a specific user.
2. Although we use our partners’ advertising systems (Google), the information and data they collect about your activity on the Website, on the basis of which we can create marketing campaigns, does not constitute automatic profiling, as we are unable to make decisions about you as a specific user on the basis of this information (e.g., showing you a specific advertisement). We can only create advertisements for groups of users based on general statistical data provided by our partners. We are not able to make a specific user see an advertisement selected by us based on activity data.
3. For more information on how our partners profile users and create audience groups, please refer to their privacy policies in the paragraph below.

§ 5. Data recipients and the intention to transfer data to countries outside the EEA or to international organizations

1. Depending on the purpose for which we process your data, the recipients of your personal data may be:
   1) state authorities and other public institutions, to the extent that the obligations to transfer data result from the provisions of law in force in the territory of the Republic of Poland, for purposes related to the fulfillment of legal obligations imposed on the administrator, such as pursuing legal claims, fulfilling tax obligations, and other proceedings regulated by relevant provisions of law;
   2) the provider of the Website’s software (hosting, server, domain);
   3) provider of software for storing data and documents in the cloud;
   4) provider of software for managing cookies and the scope of data processing;
   5) if you have consented to marketing cookies, your data stored in cookies will be transferred to our advertising partners (Google);
   6) if you have consented to analytical cookies, your data stored in cookies will be processed by the entity providing software for analyzing traffic on our Website (e.g., Google Analytics).
2. Your data is not transferred to countries outside the EEA or to international organizations, except in cases where data is processed by entities:
   1) Google Inc., based in the US, for website traffic analytics in Google Analytics. See how Google processes and protects your data: https://policies.google.com/privacy This browser add-on will allow you to manage the scope and level of access to data collected by Google Analytics: https://tools.google.com/dlpage/gaoptout/
   2) Google Inc., based in the US, for advertising and measuring its effectiveness in the Google Ads system. See how Google processes and protects your data: https://policies.google.com/privacy

§ 6. Data retention period

1. We are unable to specify a single period during which we will process your data.
2. If you have provided us with your data in an email or via a form, we will process your data until you request its deletion or object to its processing, but also in cases where we consider that we have fulfilled the legitimate interest of the Administrator.

§ 7. User rights

1. In connection with the processing of your data, you have the following rights:
   1) access to your data and the right to rectify, delete, or restrict processing;
   2) the right to data portability;
   3) the right to object;
   4) the right to withdraw consent to their processing at any time and in any form, unless the data processing is carried out for the purpose of performing a contract by the Administrator, for the purpose of fulfilling the Administrator’s legal obligations towards state institutions, or for the purpose of pursuing the Administrator’s legitimate interests.
2. You also have the right to lodge a complaint with the President of the Personal Data Protection Office (at the address of the Personal Data Protection Office, Stawki 2, 00-193 Warsaw).
3. For more information on personal data protection, please visit the website of the Personal Data Protection Office: www.uodo.gov.pl

§ 8. Information about cookies

1. We use cookies on our website.
2. We have installed a plugin on the Website that allows you to manage the scope of personal data processing through cookies yourself. This plugin complies with the latest requirements, ensuring a high level of personalization and privacy protection. The plugin author applies best practices and standards in the field of user data and cookie management. Thanks to this functionality, you can easily and intuitively adjust the data processing settings to your preferences.
3. Cookies are small text files stored on users’ devices when browsing the Website. They are used to facilitate the use of our Website, improve the quality of our services, and enable the analysis of user traffic and behavior.
4. Cookies can be permanent (persistent) or temporary (session). Permanent cookies are stored on the user’s device for a specified period of time or until they are deleted by the user. Temporary cookies are deleted when the browser is closed.
5. We use our own cookies and third-party cookies. Our own cookies are used to ensure the proper functioning of the Website, personalize content, save user preferences, and analyze statistics. Third-party cookies are used by external analytical and advertising tools.
6. Users have the right to control and limit how cookies are used on our website. Most web browsers allow you to manage cookies, including blocking, limiting, or deleting them. Detailed information on managing cookies can be found in your browser settings.
7. Please note that disabling or restricting cookies may affect the functionality of the Website and the quality of the services provided.
8. We use various types of cookies on our website to better tailor it to users’ needs and ensure optimal use of the Website.
9. Technical cookies: These are necessary for the proper functioning of the Website. They enable the maintenance of user sessions, the handling of forms, the memorization of preferences, and the security of the Website.
10. Marketing cookies: These enable the personalization of advertisements and the implementation of remarketing activities tailored to users’ interests and preferences. They are also used to measure the effectiveness of advertising campaigns and optimize advertising content.
11. Analytical cookies: These are used to collect information about how users use the Website, such as the number of visits, pages visited, time spent on the site, and traffic source. The data obtained helps to analyze and optimize the Website, improving its functioning and tailoring its content to the needs of users.

§ 9. Why we use cookies

1. Comfort of using the Website: cookies can significantly affect the comfort of using the Website.
2. Content personalization: cookies allow the content displayed to be tailored to the user’s preferences and interests, making the website more attractive and useful.
3. Session maintenance: cookies allow the website to track user activity on different subpages, making it easy to return to recently visited sections or continue unfinished activities, such as filling out forms.
4. Performance optimization: cookies can be used to analyze user traffic and behavior on the website, which helps optimize its performance and deliver high-quality content.
5. Advertisements: cookies enable the display of personalized advertisements that are tailored to the user’s interests and needs. This makes advertisements less intrusive and more relevant.

§ 10. Functions of technical cookies

1. Maintaining user sessions: technical cookies enable user sessions to be maintained while navigating the site, allowing users to move between different sections of the Site without having to re-enter the same information.
2. Form handling: technical cookies support the functioning of forms on the website, such as contact forms, ensuring the correct processing of data entered by users.
3. Website performance optimization: the use of technical cookies enables monitoring of the Website’s performance and the loading speed of individual elements, which allows for optimization and improvement of the quality of services provided.
4. Security: Technical cookies help ensure the security of the Website and its users, for example by verifying user identities, detecting hacking attempts, or protecting against CSRF (Cross-Site Request Forgery) attacks.

§ 11. Functions of analytical cookies

1. Website traffic measurement: analytical cookies allow us to monitor the number of visits, unique users, and page views, which gives us an overall picture of the popularity and performance of the Website.
2. User behavior analysis: analytical cookies allow us to collect information about how users navigate the website, such as the time spent on individual subpages, navigation paths, and the places where they leave the Website.
3. Conversion optimization: analytical cookies help identify elements of the Website that influence the effectiveness of achieving business goals, such as filling out a contact form.
4. User segmentation: the use of analytical cookies allows users to be grouped according to various criteria, which enables better tailoring of content and offers to the needs of individual segments.
5. A/B testing: analytical cookies are used to conduct A/B testing, which involves comparing two versions of the Website to see which one better meets the objectives. These tests help to optimize the appearance, functionality, and content of the Website.

§ 12 Functions of advertising cookies

1. Personalized ads: marketing cookies enable the display of ads tailored to the user’s interests, preferences, and browsing history, making them more attractive and effective.
2. Remarketing: marketing cookies allow us to track users who have visited the Website but have not taken any action, and to retarget them with advertisements to encourage them to return to the Website and complete the action.
3. Measuring advertising effectiveness: marketing cookies allow us to monitor the results of advertising campaigns, such as the number of clicks, conversions, or views, which enables us to optimize our marketing strategy.
4. Multi-channel ad management: the use of marketing cookies facilitates the coordination and integration of advertising activities across different channels, such as search engines, social media, and partner websites.
5. Testing and optimizing advertising content: marketing cookies are used to conduct A/B testing and other analysis methods that allow us to assess which advertising messages, formats, and creative elements are most effective and engaging for users.